Increasing Art Gallery Satisfaction
Helping museum-goers view relevant art info at their own pace
2020
Year
1 week
Duration
iOS
Category
UX, UI, Research, User Testing
My Role
2020
Year
1 week
Duration
iOS
Category
UX, UI, Research, User Testing
My Role
2020
Year
1 week
Duration
iOS
Category
UX, UI, Research, User Testing
My Role
2020
Year
1 week
Duration
iOS
Category
UX, UI, Research, User Testing
My Role
About GalleryPal
GalleryPal is a iOS app for self-paced, self-guided art tours.
Deliverables
✅ User and market research
✅ Product ideation
✅ Sketches
✅ Storyboard
✅ UI Mockups
✅ Prototype
✅ User testing
Problem
Museum-goers are faced with a plethora of decisions that start even before they enter the museum. Chief among them: what should I see today, how do I get there, and how do I learn more?
Outcomes
I designed a mobile application that allows museum-goers to experience art at their own pace and view historical context.
About GalleryPal
GalleryPal is a iOS app for self-paced, self-guided art tours.
Deliverables
✅ User and market research
✅ Product ideation
✅ Sketches
✅ Storyboard
✅ UI Mockups
✅ Prototype
✅ User testing
Problem
Museum-goers are faced with a plethora of decisions that start even before they enter the museum. Chief among them: what should I see today, how do I get there, and how do I learn more?
Outcomes
I designed a mobile application that allows museum-goers to experience art at their own pace and view historical context.
About GalleryPal
GalleryPal is a iOS app for self-paced, self-guided art tours.
Deliverables
✅ User and market research
✅ Product ideation
✅ Sketches
✅ Storyboard
✅ UI Mockups
✅ Prototype
✅ User testing
Problem
Museum-goers are faced with a plethora of decisions that start even before they enter the museum. Chief among them: what should I see today, how do I get there, and how do I learn more?
Outcomes
I designed a mobile application that allows museum-goers to experience art at their own pace and view historical context.
About GalleryPal
GalleryPal is a iOS app for self-paced, self-guided art tours.
Deliverables
✅ User and market research
✅ Product ideation
✅ Sketches
✅ Storyboard
✅ UI Mockups
✅ Prototype
✅ User testing
Problem
Museum-goers are faced with a plethora of decisions that start even before they enter the museum. Chief among them: what should I see today, how do I get there, and how do I learn more?
Outcomes
I designed a mobile application that allows museum-goers to experience art at their own pace and view historical context.
Beauty is in the eye of the beholder. Art is open to interpretation. It's no wonder all the visitors are crowded around a 5x5-inch placard confused about what the artist meant when they made a piece.
01
The Challenge
Many art visitors, like Angela, wish their gallery viewing experience wasn't confusing.
Angela is an Art Director who just moved to NYC whose pronouns are she/her.
The Museum of Modern Art (MOMA) is her favorite art museum. She's standing looking at Van Gogh's 'Starry Night', wondering what it means.
"Hi, I'm Angela. Nice to meet you!"
Goals
While looking at the art, Angela wants to access quick information that will give her a better appreciation for the art and make her feel like she is making the most out of her visit.
Behavior
Angela goes to the MOMA and popular art museums in NYC every couple of months, usually by herself. Angela doesn't really look for specific exhibitions or artists; she just browses whatever work is being showcased.
Frustrations
Angela enjoys her visits but feels like if she knew a little more, she would have a better experience. Angela has tried to read books and articles on the art she's seen, but she loses interest due to how long and in-depth they are.
An experience at the MOMA leaves Angela with more questions than answers.
Gallery entrance to the MOMA
02
The Research
I set out to recruit people similar to Angela.
After conducting user interviews and online research, here are some common questions gallery attendees had:
What artworks should I see?
"When I finally arrive at the museum, I have a hard time deciding what to see. I only have a couple of hours each time I visit." - Jane, 42
Where are the restrooms?
"I always need to know where the restrooms are, especially if I am bringing my family." - Nick, 38
What else should I know about the art?
"There are so many times I find myself saying 'how did the artist do that?! - I would love to know more about their process and technique." - Dana, 21
How is this artwork relevant to artist and time period it was made?
"I often wonder - what would the artist tell me about this piece if they had a minute to talk to me? How cool would that be!" - Liza, 33
03
The Discovery
The common pattern that emerged is the search for information is confusing.
Mapping the current user experience from research.
04
The Ideation
How might we — provide visitors the information they need so that they are not confused?
The few existing options for finding information that aren't ideal.
❌ Guided tours are too constraining
"I don't really enjoy group tours because I like to do my own thing... but sometimes I listen in to learn a few facts about the artist, or the piece itself." - Ryan, 35
❌ Museums provide audio equipment that is inconvenient
"The audio equipment the museum gives you is usually old and clunky." - Tassia, 26
❌ Asking staff members is inconsistent
A museum worker may be busy doing their job or helping someone else.
❌ Reading the printed map is out-of-context
"You want to you want to dress for the job you want." - Sam, 27
❌ Searching for articles on the web is slow
"Sometimes I'll do a quick Google search for a painting while on my phone at the museum... but I usually just find long articles that are super overwhelming." - Nick, 24
Museums want to decrease confusion and increase frequent goers.
The fewer questions museum workers have to attend to, the fewer staff will be required.
Finding ways to increase enjoyment for museum-goers will entice them to return more frequently. Recent social trends have changed the way the visitors view art and experience it. Instagram has made experiential art more popular.
More visitors means more revenue for the museums.
How can we fix museum satisfaction and give visitors the information they seek?
How might we — entice museum visitors to come back more frequently and increase museum reviews?
A five-day design sprint led to user value.
I chose only to focus on the part of the experience where visitors are physically at the museum and viewing art.
Choosing an area to focus on during the sprint.
05
The Vision
Angela's new viewing experience starts in the lobby
Running low on time and preferring to walk the galleries alone, she sees the GalleryPal sign and is intrigued. Angela scans the QR code and downloads the app.
The GalleryPal vision starts in the lobby.
06
The Design
I started by sketching the critical screen for the visitor's in-museum experience.
Tour Home Page
I looked how other companies in navigation and travel have solved the information problem.
Limited time in the design sprint forced me to make some quick decisions about user interfaces and features. I looked at other apps that focused on tours and content delivery that made use of uncluttered interfaces to guide users.
Here is "The Magic Tour", a new way visitors can get the information they desire.
Provide users with relevant information to begin their visit
📍 Map
👨🎨 Artist information
👂 Audio and media commentary
Tour Home Page
Provide users with specific directions to different exhibits or pieces of art
📍 Step by step directions
Map Page
Here is "The Magic Tour", a new way visitors can get the information they desire.
Provide users with relevant information to begin their visit
🎨 Artwork information
👨🎨 Artist information in context
📍 Directions to next piece of art
Artwork Information Page
The "Magic Tour" makes Angela's experience focused on art rather than figuring out what to see.
Storyboard 2/2
07
The Solution
A self-paced and app-guided tour for art-goers.
When Angela arrives at Van Gogh's 'The Starry Night', her focus is on the art.
Never get lost in the museum again
Navigate between the connected devices on a given network
Find Your Location & Where To Go Next
"I like having this map show my location in relation to artwork to see next." - Tassia, 26
Become immersed in the artist's life
Navigate between the connected devices on a given network
View Relevant Art Information & Audio
"When you walk around these museums, part of the reason you're there is trying to understand another perspective and history." - David, 35
"I really liked the idea of the commentary, providing additional context to the art." - Melissa, 31
Vincent Van Gogh was a fan of Richard Wagner and attended many of his concerts. - Source
Angela's new experience now meets her needs.
Get quick information while looking at the art
Make her feel like she is making the most out of her visit
Create a greater appreciation for the art
08
The Takeaways
🔑 What I learned from from creating a guide for art goers:
1. Form a simple hypothesis
By choosing to focus on the experience while physically at the museum, I was able to design for a prototype that met visitor needs.
2. Use external industry inspiration
Using apps such as tour guides and Airbnb helped me narrow my design focus and keep screens simple.
3. Single-task user motivation
Limited attention spans cause users to leave apps entirely. Simple design and information hierarchies were key in preventing users from being overwhelmed.
09
The Future
🔄 Future plans to explore with GalleryPal
1. Improve the map functionality
2. Fine-tune micro-interactions
Beauty is in the eye of the beholder. Art is open to interpretation. It's no wonder all the visitors are crowded around a 5x5-inch placard confused about what the artist meant when they made a piece.
01
The Challenge
Many art visitors, like Angela, wish their gallery viewing experience wasn't confusing.
Angela is an Art Director who just moved to NYC whose pronouns are she/her.
The Museum of Modern Art (MOMA) is her favorite art museum. She's standing looking at Van Gogh's 'Starry Night', wondering what it means.
"Hi, I'm Angela. Nice to meet you!"
Goals
While looking at the art, Angela wants to access quick information that will give her a better appreciation for the art and make her feel like she is making the most out of her visit.
Behavior
Angela goes to the MOMA and popular art museums in NYC every couple of months, usually by herself. Angela doesn't really look for specific exhibitions or artists; she just browses whatever work is being showcased.
Frustrations
Angela enjoys her visits but feels like if she knew a little more, she would have a better experience. Angela has tried to read books and articles on the art she's seen, but she loses interest due to how long and in-depth they are.
An experience at the MOMA leaves Angela with more questions than answers.
Gallery entrance to the MOMA
02
The Research
I set out to recruit people similar to Angela.
After conducting user interviews and online research, here are some common questions gallery attendees had:
What artworks should I see?
"When I finally arrive at the museum, I have a hard time deciding what to see. I only have a couple of hours each time I visit." - Jane, 42
Where are the restrooms?
"I always need to know where the restrooms are, especially if I am bringing my family." - Nick, 38
What else should I know about the art?
"There are so many times I find myself saying 'how did the artist do that?! - I would love to know more about their process and technique." - Dana, 21
How is this artwork relevant to artist and time period it was made?
"I often wonder - what would the artist tell me about this piece if they had a minute to talk to me? How cool would that be!" - Liza, 33
03
The Discovery
The common pattern that emerged is the search for information is confusing.
Mapping the current user experience from research.
04
The Ideation
How might we — provide visitors the information they need so that they are not confused?
The few existing options for finding information that aren't ideal.
❌ Guided tours are too constraining
"I don't really enjoy group tours because I like to do my own thing... but sometimes I listen in to learn a few facts about the artist, or the piece itself." - Ryan, 35
❌ Museums provide audio equipment that is inconvenient
"The audio equipment the museum gives you is usually old and clunky." - Tassia, 26
❌ Asking staff members is inconsistent
A museum worker may be busy doing their job or helping someone else.
❌ Reading the printed map is out-of-context
"You want to you want to dress for the job you want." - Sam, 27
❌ Searching for articles on the web is slow
"Sometimes I'll do a quick Google search for a painting while on my phone at the museum... but I usually just find long articles that are super overwhelming." - Nick, 24
Museums want to decrease confusion and increase frequent goers.
The fewer questions museum workers have to attend to, the fewer staff will be required.
Finding ways to increase enjoyment for museum-goers will entice them to return more frequently. Recent social trends have changed the way the visitors view art and experience it. Instagram has made experiential art more popular.
More visitors means more revenue for the museums.
How can we fix museum satisfaction and give visitors the information they seek?
How might we — entice museum visitors to come back more frequently and increase museum reviews?
A five-day design sprint led to user value.
I chose only to focus on the part of the experience where visitors are physically at the museum and viewing art.
Choosing an area to focus on during the sprint.
05
The Vision
Angela's new viewing experience starts in the lobby
Running low on time and preferring to walk the galleries alone, she sees the GalleryPal sign and is intrigued. Angela scans the QR code and downloads the app.
The GalleryPal vision starts in the lobby.
06
The Design
I started by sketching the critical screen for the visitor's in-museum experience.
Tour Home Page
I looked how other companies in navigation and travel have solved the information problem.
Limited time in the design sprint forced me to make some quick decisions about user interfaces and features. I looked at other apps that focused on tours and content delivery that made use of uncluttered interfaces to guide users.
Here is "The Magic Tour", a new way visitors can get the information they desire.
Provide users with relevant information to begin their visit
📍 Map
👨🎨 Artist information
👂 Audio and media commentary
Tour Home Page
Provide users with specific directions to different exhibits or pieces of art
📍 Step by step directions
Map Page
Here is "The Magic Tour", a new way visitors can get the information they desire.
Provide users with relevant information to begin their visit
🎨 Artwork information
👨🎨 Artist information in context
📍 Directions to next piece of art
Artwork Information Page
The "Magic Tour" makes Angela's experience focused on art rather than figuring out what to see.
Storyboard 2/2
07
The Solution
A self-paced and app-guided tour for art-goers.
When Angela arrives at Van Gogh's 'The Starry Night', her focus is on the art.
Never get lost in the museum again
Navigate between the connected devices on a given network
Find Your Location & Where To Go Next
"I like having this map show my location in relation to artwork to see next." - Tassia, 26
Become immersed in the artist's life
Navigate between the connected devices on a given network
View Relevant Art Information & Audio
"When you walk around these museums, part of the reason you're there is trying to understand another perspective and history." - David, 35
"I really liked the idea of the commentary, providing additional context to the art." - Melissa, 31
Vincent Van Gogh was a fan of Richard Wagner and attended many of his concerts. - Source
Angela's new experience now meets her needs.
Get quick information while looking at the art
Make her feel like she is making the most out of her visit
Create a greater appreciation for the art
08
The Takeaways
🔑 What I learned from from creating a guide for art goers:
1. Form a simple hypothesis
By choosing to focus on the experience while physically at the museum, I was able to design for a prototype that met visitor needs.
2. Use external industry inspiration
Using apps such as tour guides and Airbnb helped me narrow my design focus and keep screens simple.
3. Single-task user motivation
Limited attention spans cause users to leave apps entirely. Simple design and information hierarchies were key in preventing users from being overwhelmed.
09
The Future
🔄 Future plans to explore with GalleryPal
1. Improve the map functionality
2. Fine-tune micro-interactions
Beauty is in the eye of the beholder. Art is open to interpretation. It's no wonder all the visitors are crowded around a 5x5-inch placard confused about what the artist meant when they made a piece.
01
The Challenge
Many art visitors, like Angela, wish their gallery viewing experience wasn't confusing.
Angela is an Art Director who just moved to NYC whose pronouns are she/her.
The Museum of Modern Art (MOMA) is her favorite art museum. She's standing looking at Van Gogh's 'Starry Night', wondering what it means.
"Hi, I'm Angela. Nice to meet you!"
Goals
While looking at the art, Angela wants to access quick information that will give her a better appreciation for the art and make her feel like she is making the most out of her visit.
Behavior
Angela goes to the MOMA and popular art museums in NYC every couple of months, usually by herself. Angela doesn't really look for specific exhibitions or artists; she just browses whatever work is being showcased.
Frustrations
Angela enjoys her visits but feels like if she knew a little more, she would have a better experience. Angela has tried to read books and articles on the art she's seen, but she loses interest due to how long and in-depth they are.
An experience at the MOMA leaves Angela with more questions than answers.
Gallery entrance to the MOMA
02
The Research
I set out to recruit people similar to Angela.
After conducting user interviews and online research, here are some common questions gallery attendees had:
What artworks should I see?
"When I finally arrive at the museum, I have a hard time deciding what to see. I only have a couple of hours each time I visit." - Jane, 42
Where are the restrooms?
"I always need to know where the restrooms are, especially if I am bringing my family." - Nick, 38
What else should I know about the art?
"There are so many times I find myself saying 'how did the artist do that?! - I would love to know more about their process and technique." - Dana, 21
How is this artwork relevant to artist and time period it was made?
"I often wonder - what would the artist tell me about this piece if they had a minute to talk to me? How cool would that be!" - Liza, 33
03
The Discovery
The common pattern that emerged is the search for information is confusing.
Mapping the current user experience from research.
04
The Ideation
How might we — provide visitors the information they need so that they are not confused?
The few existing options for finding information that aren't ideal.
❌ Guided tours are too constraining
"I don't really enjoy group tours because I like to do my own thing... but sometimes I listen in to learn a few facts about the artist, or the piece itself." - Ryan, 35
❌ Museums provide audio equipment that is inconvenient
"The audio equipment the museum gives you is usually old and clunky." - Tassia, 26
❌ Asking staff members is inconsistent
A museum worker may be busy doing their job or helping someone else.
❌ Reading the printed map is out-of-context
"You want to you want to dress for the job you want." - Sam, 27
❌ Searching for articles on the web is slow
"Sometimes I'll do a quick Google search for a painting while on my phone at the museum... but I usually just find long articles that are super overwhelming." - Nick, 24
Museums want to decrease confusion and increase frequent goers.
The fewer questions museum workers have to attend to, the fewer staff will be required.
Finding ways to increase enjoyment for museum-goers will entice them to return more frequently. Recent social trends have changed the way the visitors view art and experience it. Instagram has made experiential art more popular.
More visitors means more revenue for the museums.
How can we fix museum satisfaction and give visitors the information they seek?
How might we — entice museum visitors to come back more frequently and increase museum reviews?
A five-day design sprint led to user value.
I chose only to focus on the part of the experience where visitors are physically at the museum and viewing art.
Choosing an area to focus on during the sprint.
05
The Vision
Angela's new viewing experience starts in the lobby
Running low on time and preferring to walk the galleries alone, she sees the GalleryPal sign and is intrigued. Angela scans the QR code and downloads the app.
The GalleryPal vision starts in the lobby.
06
The Design
I started by sketching the critical screen for the visitor's in-museum experience.
Tour Home Page
I looked how other companies in navigation and travel have solved the information problem.
Limited time in the design sprint forced me to make some quick decisions about user interfaces and features. I looked at other apps that focused on tours and content delivery that made use of uncluttered interfaces to guide users.
Here is "The Magic Tour", a new way visitors can get the information they desire.
Provide users with relevant information to begin their visit
📍 Map
👨🎨 Artist information
👂 Audio and media commentary
Tour Home Page
Provide users with specific directions to different exhibits or pieces of art
📍 Step by step directions
Map Page
Here is "The Magic Tour", a new way visitors can get the information they desire.
Provide users with relevant information to begin their visit
🎨 Artwork information
👨🎨 Artist information in context
📍 Directions to next piece of art
Artwork Information Page
The "Magic Tour" makes Angela's experience focused on art rather than figuring out what to see.
Storyboard 2/2
07
The Solution
A self-paced and app-guided tour for art-goers.
When Angela arrives at Van Gogh's 'The Starry Night', her focus is on the art.
Never get lost in the museum again
Navigate between the connected devices on a given network
Find Your Location & Where To Go Next
"I like having this map show my location in relation to artwork to see next." - Tassia, 26
Become immersed in the artist's life
Navigate between the connected devices on a given network
View Relevant Art Information & Audio
"When you walk around these museums, part of the reason you're there is trying to understand another perspective and history." - David, 35
"I really liked the idea of the commentary, providing additional context to the art." - Melissa, 31
Vincent Van Gogh was a fan of Richard Wagner and attended many of his concerts. - Source
Angela's new experience now meets her needs.
Get quick information while looking at the art
Make her feel like she is making the most out of her visit
Create a greater appreciation for the art
08
The Takeaways
🔑 What I learned from from creating a guide for art goers:
1. Form a simple hypothesis
By choosing to focus on the experience while physically at the museum, I was able to design for a prototype that met visitor needs.
2. Use external industry inspiration
Using apps such as tour guides and Airbnb helped me narrow my design focus and keep screens simple.
3. Single-task user motivation
Limited attention spans cause users to leave apps entirely. Simple design and information hierarchies were key in preventing users from being overwhelmed.
09
The Future
🔄 Future plans to explore with GalleryPal
1. Improve the map functionality
2. Fine-tune micro-interactions
Beauty is in the eye of the beholder. Art is open to interpretation. It's no wonder all the visitors are crowded around a 5x5-inch placard confused about what the artist meant when they made a piece.
01
The Challenge
Many art visitors, like Angela, wish their gallery viewing experience wasn't confusing.
Angela is an Art Director who just moved to NYC whose pronouns are she/her.
The Museum of Modern Art (MOMA) is her favorite art museum. She's standing looking at Van Gogh's 'Starry Night', wondering what it means.
"Hi, I'm Angela. Nice to meet you!"
Goals
While looking at the art, Angela wants to access quick information that will give her a better appreciation for the art and make her feel like she is making the most out of her visit.
Behavior
Angela goes to the MOMA and popular art museums in NYC every couple of months, usually by herself. Angela doesn't really look for specific exhibitions or artists; she just browses whatever work is being showcased.
Frustrations
Angela enjoys her visits but feels like if she knew a little more, she would have a better experience. Angela has tried to read books and articles on the art she's seen, but she loses interest due to how long and in-depth they are.
An experience at the MOMA leaves Angela with more questions than answers.
Gallery entrance to the MOMA
02
The Research
I set out to recruit people similar to Angela.
After conducting user interviews and online research, here are some common questions gallery attendees had:
What artworks should I see?
"When I finally arrive at the museum, I have a hard time deciding what to see. I only have a couple of hours each time I visit." - Jane, 42
Where are the restrooms?
"I always need to know where the restrooms are, especially if I am bringing my family." - Nick, 38
What else should I know about the art?
"There are so many times I find myself saying 'how did the artist do that?! - I would love to know more about their process and technique." - Dana, 21
How is this artwork relevant to artist and time period it was made?
"I often wonder - what would the artist tell me about this piece if they had a minute to talk to me? How cool would that be!" - Liza, 33
03
The Discovery
The common pattern that emerged is the search for information is confusing.
Mapping the current user experience from research.
04
The Ideation
How might we — provide visitors the information they need so that they are not confused?
The few existing options for finding information that aren't ideal.
❌ Guided tours are too constraining
"I don't really enjoy group tours because I like to do my own thing... but sometimes I listen in to learn a few facts about the artist, or the piece itself." - Ryan, 35
❌ Museums provide audio equipment that is inconvenient
"The audio equipment the museum gives you is usually old and clunky." - Tassia, 26
❌ Asking staff members is inconsistent
A museum worker may be busy doing their job or helping someone else.
❌ Reading the printed map is out-of-context
"You want to you want to dress for the job you want." - Sam, 27
❌ Searching for articles on the web is slow
"Sometimes I'll do a quick Google search for a painting while on my phone at the museum... but I usually just find long articles that are super overwhelming." - Nick, 24
Museums want to decrease confusion and increase frequent goers.
The fewer questions museum workers have to attend to, the fewer staff will be required.
Finding ways to increase enjoyment for museum-goers will entice them to return more frequently. Recent social trends have changed the way the visitors view art and experience it. Instagram has made experiential art more popular.
More visitors means more revenue for the museums.
How can we fix museum satisfaction and give visitors the information they seek?
How might we — entice museum visitors to come back more frequently and increase museum reviews?
A five-day design sprint led to user value.
I chose only to focus on the part of the experience where visitors are physically at the museum and viewing art.
Choosing an area to focus on during the sprint.
05
The Vision
Angela's new viewing experience starts in the lobby
Running low on time and preferring to walk the galleries alone, she sees the GalleryPal sign and is intrigued. Angela scans the QR code and downloads the app.
The GalleryPal vision starts in the lobby.
06
The Design
I started by sketching the critical screen for the visitor's in-museum experience.
Tour Home Page
I looked how other companies in navigation and travel have solved the information problem.
Limited time in the design sprint forced me to make some quick decisions about user interfaces and features. I looked at other apps that focused on tours and content delivery that made use of uncluttered interfaces to guide users.
Here is "The Magic Tour", a new way visitors can get the information they desire.
Provide users with relevant information to begin their visit
📍 Map
👨🎨 Artist information
👂 Audio and media commentary
Tour Home Page
Provide users with specific directions to different exhibits or pieces of art
📍 Step by step directions
Map Page
Here is "The Magic Tour", a new way visitors can get the information they desire.
Provide users with relevant information to begin their visit
🎨 Artwork information
👨🎨 Artist information in context
📍 Directions to next piece of art
Artwork Information Page
The "Magic Tour" makes Angela's experience focused on art rather than figuring out what to see.
Storyboard 2/2
07
The Solution
A self-paced and app-guided tour for art-goers.
When Angela arrives at Van Gogh's 'The Starry Night', her focus is on the art.
Never get lost in the museum again
Navigate between the connected devices on a given network
Find Your Location & Where To Go Next
"I like having this map show my location in relation to artwork to see next." - Tassia, 26
Become immersed in the artist's life
Navigate between the connected devices on a given network
View Relevant Art Information & Audio
"When you walk around these museums, part of the reason you're there is trying to understand another perspective and history." - David, 35
"I really liked the idea of the commentary, providing additional context to the art." - Melissa, 31
Vincent Van Gogh was a fan of Richard Wagner and attended many of his concerts. - Source
Angela's new experience now meets her needs.
Get quick information while looking at the art
Make her feel like she is making the most out of her visit
Create a greater appreciation for the art
08
The Takeaways
🔑 What I learned from from creating a guide for art goers:
1. Form a simple hypothesis
By choosing to focus on the experience while physically at the museum, I was able to design for a prototype that met visitor needs.
2. Use external industry inspiration
Using apps such as tour guides and Airbnb helped me narrow my design focus and keep screens simple.
3. Single-task user motivation
Limited attention spans cause users to leave apps entirely. Simple design and information hierarchies were key in preventing users from being overwhelmed.