Simplifying What-to-wear
Simplifying What-to-wear
2020
Year
3 months
Duration
Retail & Fashion
Category
UX, UI, Research, User Testing
My Role
2020
Year
3 months
Duration
Retail & Fashion
Category
UX, UI, Research, User Testing
My Role
2020
Year
3 months
Duration
Retail & Fashion
Category
UX, UI, Research, User Testing
My Role
2020
Year
3 months
Duration
Retail & Fashion
Category
UX, UI, Research, User Testing
My Role
About Senswear
Senswear is an iOS app for fashionistas and style mavens.
Deliverables
✅ User and market research
✅ Product ideation
✅ Sketches
✅ Storyboard
✅ Personas
✅ Experience Mapping
✅ UI Mockups
✅ Prototype
✅ User testing
Problem
People have trouble deciding what to wear in the morning due to internal and external factors: weather, mood, activities, and more.
Outcomes
I designed a mobile app that helps users decide what to wear.
About Senswear
Senswear is an iOS app for fashionistas and style mavens.
Deliverables
✅ User and market research
✅ Product ideation
✅ Sketches
✅ Storyboard
✅ Personas
✅ Experience Mapping
✅ UI Mockups
✅ Prototype
✅ User testing
Problem
People have trouble deciding what to wear in the morning due to internal and external factors: weather, mood, activities, and more.
Outcomes
I designed a mobile app that helps users decide what to wear.
About Senswear
Senswear is an iOS app for fashionistas and style mavens.
Deliverables
✅ User and market research
✅ Product ideation
✅ Sketches
✅ Storyboard
✅ Personas
✅ Experience Mapping
✅ UI Mockups
✅ Prototype
✅ User testing
Problem
People have trouble deciding what to wear in the morning due to internal and external factors: weather, mood, activities, and more.
Outcomes
I designed a mobile app that helps users decide what to wear.
About Senswear
Senswear is an iOS app for fashionistas and style mavens.
Deliverables
✅ User and market research
✅ Product ideation
✅ Sketches
✅ Storyboard
✅ Personas
✅ Experience Mapping
✅ UI Mockups
✅ Prototype
✅ User testing
Problem
People have trouble deciding what to wear in the morning due to internal and external factors: weather, mood, activities, and more.
Outcomes
I designed a mobile app that helps users decide what to wear.
"What-to-wear?", a question that has concerned humans ever since our ancestors put on their first loincloths. However, they probably cared more about survival as opposed to worrying about their outfit impressing others.
The modern-day is filled with several codes of dress — ways that humans signal to one another about their values and groups they are in.
01
The Challenge
Say hello to Amit, a 22-year-old influencer whose pronouns are they/them.
When Amit looks at their closest to decide what to wear, they are met with indecision.
As a trendsetter, being perceived as stylish is important to them.
"My outfits communicate my personality and interests."
Goals
Amit wants to feel confident and attractive everyday. Part their job is to stay in the know and curate clothing for content purposes.
Behavior
They spend lots of time putting together unique outfits. Amit also doesn't wear all the items in their closet.
Frustrations
Amit has difficulty deciding on outfit options and can't recall some items that they own.
It's no surprise, considering humans make roughly 35,000 decisions in a day.
02
The Research
I spoke to indecisive users just like Amit to learn more.
Why do people have trouble deciding what to wear in the morning?
External Factors
🌤 Weather varies from day to day
"Weather is my number one factor, I’ll just check temperatures." - Lauren, 35
💼 Events and activities vary day to day
"If I know that I'm going to be very active that day, walking around to many places, I usually give my better shoes to do so." - Frank, 26
👔 Dress codes
"I have a set combination of clothes that are work acceptable" - Jaime, 31
🧺 Laundry and clean clothes
"When it's gonna be getting close to laundry day, I don't really have a lot of clean clothes. So I'm kind of stuck with but very late, just like the bare minimum of what I can wear like this business casual." - Sam, 27
🔁 Repeating outfits
"I make sure I am not wearing an item the same day as previous week." - Frank, 26
Internal Factors
💢 Emotion and mood
"I have a closet full of clothes and sometimes feel like none of them make a good outfit or it’s weird" - Lauren, 35
👯♂️ Desire to fit in
"I guess the root cause might be fear of judgment from other people." - Daniel, 21
🔥 Desire to stand out
"Usually going out with friend, or to eat, I probably want to look cute." - Jaime, 31
❌ Confidence
"You want to you want to dress for the job you want." - Sam, 27
03
The Discovery
The common pattern that emerged was decision paralysis.
Amit is the primary user resulting from primary and secondary research.
Persona created in Figma with primary user research from 15 interviews.
Looking at the morning experience —
where exactly does decision paralysis occur?
Secondary personas also faced trouble getting dressed in the morning.
04
The Ideation
How might we — help Amit decide what-to-wear and reduce decision paralysis?
Innovation through social, economic, and technology trends → Smart mirror & digital wardrobe
Product Opportunity Gap exercise
05
The Vision
I imagined a future where a smart mirror could anticipate wearers needs.
A scene from HBO's Westworld Season 3, where a smart mirror assists in style choices.
People stand in front of mirrors every day.
What could we do to make the wearing process more seamless, with fewer decisions?
06
The Design
Paper prototyping was a method that anticipated the user needs with emotional design
People stand in front of mirrors every day, and having done interviews and primary research, I found a lot of the trouble that people might experience in the morning was related to:
what specific clothes they have to wear, but also what the weather is like that day,
what events they have on their calendar,
Using a real physical thing such as like this posted easel helps me see how people might interact with a real life interface.
Paper prototype
Testing a mirror-first usability concept
Inspired by Luke Wroblewski, and his mobile-first usability concept, I imagined a mirror-first concept. Paper prototyping was critical to see how someone might interact with a large screen, and what areas may they have trouble, you know, using or in the easier areas that they can interact with.
Adjusting to COVID-19 in March 2020, meant testing remotely with a mobile prototype.
Wireframe sketches
The goal of the primary screen was to reduce decision paralysis by providing weather and style recommendations.
A more detailed user flow map was developed to focus on making easier decisions.
User flow map created in Whimsical.
07
The Solution
Make outfits simple and personalized — for anyone, one day at a time.
Get recommended outfits based on daily factors
"I love that it's based on the weather and giving me suggestions based on the events that I have that day." - Taylor, 26
View item details and save for later
"My main issue was inspiration and to be able to choose from and then utilize my own closet. I think that this helps because it gets your brain thinking about items you already have." - Kristen, 25
Browse outfit inspiration
"I like how it gives you trends, moods, occasions, and if you swipe up there are even more options." - David, 26
Experience Senswear's prototype from onboarding through outfit selection
A video walkthrough of the Senswear prototype. Live prototype available here.
Amit's new experience now meets their needs.
Track clothing and outfits
Get unique inspiration
Wear more items in their closet
08
The Takeaways
🔑 What I learned from simplifying the what-to-wear process:
1. Find the right solution for users through iterative experimentation
Initially, starting with a broad topic of fashion & style, my hypothesis was that people had trouble deciding what to wear during hectic mornings.
2. Talk to the right target users
When I began the user research phase, I started by talking to users that were not as passionate about fashion and style. They certainly have problems that needed solving, but in order to create an innovative concept, I needed to talk to those most passionate about style.
3. Identify the product opportunity gap in the marketplace and go there
To pursue innovation, addressing the social, economic, and technology trends, I sought to create a transformative idea. The smart mirror is a product that has existed for a number of years but lacked widespread adoption. To prove the concept of a mirror, I tested with paper prototypes to test the physical idea and then used a mobile prototype to test both desirability and viability.
09
The Future
🔄 Future plans to explore with Senswear
1. Prototyping the smart mirror concept
The onset of COVID-19 in March 2020 prevented me from conducting further in-person testing with my smart mirror paper prototype. I started the Senswear project by identifying social, economic, and technology factors that could create innovation. Several ideas were sparked, and the smart mirror was one that excited me.
2. Pursue business viability
"What-to-wear?", a question that has concerned humans ever since our ancestors put on their first loincloths. However, they probably cared more about survival as opposed to worrying about their outfit impressing others.
The modern-day is filled with several codes of dress — ways that humans signal to one another about their values and groups they are in.
01
The Challenge
Say hello to Amit, a 22-year-old influencer whose pronouns are they/them.
When Amit looks at their closest to decide what to wear, they are met with indecision.
As a trendsetter, being perceived as stylish is important to them.
"My outfits communicate my personality and interests."
Goals
Amit wants to feel confident and attractive everyday. Part their job is to stay in the know and curate clothing for content purposes.
Behavior
They spend lots of time putting together unique outfits. Amit also doesn't wear all the items in their closet.
Frustrations
Amit has difficulty deciding on outfit options and can't recall some items that they own.
It's no surprise, considering humans make roughly 35,000 decisions in a day.
02
The Research
I spoke to indecisive users just like Amit to learn more.
Why do people have trouble deciding what to wear in the morning?
External Factors
🌤 Weather varies from day to day
"Weather is my number one factor, I’ll just check temperatures." - Lauren, 35
💼 Events and activities vary day to day
"If I know that I'm going to be very active that day, walking around to many places, I usually give my better shoes to do so." - Frank, 26
👔 Dress codes
"I have a set combination of clothes that are work acceptable" - Jaime, 31
🧺 Laundry and clean clothes
"When it's gonna be getting close to laundry day, I don't really have a lot of clean clothes. So I'm kind of stuck with but very late, just like the bare minimum of what I can wear like this business casual." - Sam, 27
🔁 Repeating outfits
"I make sure I am not wearing an item the same day as previous week." - Frank, 26
Internal Factors
💢 Emotion and mood
"I have a closet full of clothes and sometimes feel like none of them make a good outfit or it’s weird" - Lauren, 35
👯♂️ Desire to fit in
"I guess the root cause might be fear of judgment from other people." - Daniel, 21
🔥 Desire to stand out
"Usually going out with friend, or to eat, I probably want to look cute." - Jaime, 31
❌ Confidence
"You want to you want to dress for the job you want." - Sam, 27
03
The Discovery
The common pattern that emerged was decision paralysis.
Amit is the primary user resulting from primary and secondary research.
Persona created in Figma with primary user research from 15 interviews.
Looking at the morning experience —
where exactly does decision paralysis occur?
Secondary personas also faced trouble getting dressed in the morning.
04
The Ideation
How might we — help Amit decide what-to-wear and reduce decision paralysis?
Innovation through social, economic, and technology trends → Smart mirror & digital wardrobe
Product Opportunity Gap exercise
05
The Vision
I imagined a future where a smart mirror could anticipate wearers needs.
A scene from HBO's Westworld Season 3, where a smart mirror assists in style choices.
People stand in front of mirrors every day.
What could we do to make the wearing process more seamless, with fewer decisions?
06
The Design
Paper prototyping was a method that anticipated the user needs with emotional design
People stand in front of mirrors every day, and having done interviews and primary research, I found a lot of the trouble that people might experience in the morning was related to:
what specific clothes they have to wear, but also what the weather is like that day,
what events they have on their calendar,
Using a real physical thing such as like this posted easel helps me see how people might interact with a real life interface.
Paper prototype
Testing a mirror-first usability concept
Inspired by Luke Wroblewski, and his mobile-first usability concept, I imagined a mirror-first concept. Paper prototyping was critical to see how someone might interact with a large screen, and what areas may they have trouble, you know, using or in the easier areas that they can interact with.
Adjusting to COVID-19 in March 2020, meant testing remotely with a mobile prototype.
Wireframe sketches
The goal of the primary screen was to reduce decision paralysis by providing weather and style recommendations.
A more detailed user flow map was developed to focus on making easier decisions.
User flow map created in Whimsical.
07
The Solution
Make outfits simple and personalized — for anyone, one day at a time.
Get recommended outfits based on daily factors
"I love that it's based on the weather and giving me suggestions based on the events that I have that day." - Taylor, 26
View item details and save for later
"My main issue was inspiration and to be able to choose from and then utilize my own closet. I think that this helps because it gets your brain thinking about items you already have." - Kristen, 25
Browse outfit inspiration
"I like how it gives you trends, moods, occasions, and if you swipe up there are even more options." - David, 26
Experience Senswear's prototype from onboarding through outfit selection
A video walkthrough of the Senswear prototype. Live prototype available here.
Amit's new experience now meets their needs.
Track clothing and outfits
Get unique inspiration
Wear more items in their closet
08
The Takeaways
🔑 What I learned from simplifying the what-to-wear process:
1. Find the right solution for users through iterative experimentation
Initially, starting with a broad topic of fashion & style, my hypothesis was that people had trouble deciding what to wear during hectic mornings.
2. Talk to the right target users
When I began the user research phase, I started by talking to users that were not as passionate about fashion and style. They certainly have problems that needed solving, but in order to create an innovative concept, I needed to talk to those most passionate about style.
3. Identify the product opportunity gap in the marketplace and go there
To pursue innovation, addressing the social, economic, and technology trends, I sought to create a transformative idea. The smart mirror is a product that has existed for a number of years but lacked widespread adoption. To prove the concept of a mirror, I tested with paper prototypes to test the physical idea and then used a mobile prototype to test both desirability and viability.
09
The Future
🔄 Future plans to explore with Senswear
1. Prototyping the smart mirror concept
The onset of COVID-19 in March 2020 prevented me from conducting further in-person testing with my smart mirror paper prototype. I started the Senswear project by identifying social, economic, and technology factors that could create innovation. Several ideas were sparked, and the smart mirror was one that excited me.
2. Pursue business viability
"What-to-wear?", a question that has concerned humans ever since our ancestors put on their first loincloths. However, they probably cared more about survival as opposed to worrying about their outfit impressing others.
The modern-day is filled with several codes of dress — ways that humans signal to one another about their values and groups they are in.
01
The Challenge
Say hello to Amit, a 22-year-old influencer whose pronouns are they/them.
When Amit looks at their closest to decide what to wear, they are met with indecision.
As a trendsetter, being perceived as stylish is important to them.
"My outfits communicate my personality and interests."
Goals
Amit wants to feel confident and attractive everyday. Part their job is to stay in the know and curate clothing for content purposes.
Behavior
They spend lots of time putting together unique outfits. Amit also doesn't wear all the items in their closet.
Frustrations
Amit has difficulty deciding on outfit options and can't recall some items that they own.
It's no surprise, considering humans make roughly 35,000 decisions in a day.
02
The Research
I spoke to indecisive users just like Amit to learn more.
Why do people have trouble deciding what to wear in the morning?
External Factors
🌤 Weather varies from day to day
"Weather is my number one factor, I’ll just check temperatures." - Lauren, 35
💼 Events and activities vary day to day
"If I know that I'm going to be very active that day, walking around to many places, I usually give my better shoes to do so." - Frank, 26
👔 Dress codes
"I have a set combination of clothes that are work acceptable" - Jaime, 31
🧺 Laundry and clean clothes
"When it's gonna be getting close to laundry day, I don't really have a lot of clean clothes. So I'm kind of stuck with but very late, just like the bare minimum of what I can wear like this business casual." - Sam, 27
🔁 Repeating outfits
"I make sure I am not wearing an item the same day as previous week." - Frank, 26
Internal Factors
💢 Emotion and mood
"I have a closet full of clothes and sometimes feel like none of them make a good outfit or it’s weird" - Lauren, 35
👯♂️ Desire to fit in
"I guess the root cause might be fear of judgment from other people." - Daniel, 21
🔥 Desire to stand out
"Usually going out with friend, or to eat, I probably want to look cute." - Jaime, 31
❌ Confidence
"You want to you want to dress for the job you want." - Sam, 27
03
The Discovery
The common pattern that emerged was decision paralysis.
Amit is the primary user resulting from primary and secondary research.
Persona created in Figma with primary user research from 15 interviews.
Looking at the morning experience —
where exactly does decision paralysis occur?
Secondary personas also faced trouble getting dressed in the morning.
04
The Ideation
How might we — help Amit decide what-to-wear and reduce decision paralysis?
Innovation through social, economic, and technology trends → Smart mirror & digital wardrobe
Product Opportunity Gap exercise
05
The Vision
I imagined a future where a smart mirror could anticipate wearers needs.
A scene from HBO's Westworld Season 3, where a smart mirror assists in style choices.
People stand in front of mirrors every day.
What could we do to make the wearing process more seamless, with fewer decisions?
06
The Design
Paper prototyping was a method that anticipated the user needs with emotional design
People stand in front of mirrors every day, and having done interviews and primary research, I found a lot of the trouble that people might experience in the morning was related to:
what specific clothes they have to wear, but also what the weather is like that day,
what events they have on their calendar,
Using a real physical thing such as like this posted easel helps me see how people might interact with a real life interface.
Paper prototype
Testing a mirror-first usability concept
Inspired by Luke Wroblewski, and his mobile-first usability concept, I imagined a mirror-first concept. Paper prototyping was critical to see how someone might interact with a large screen, and what areas may they have trouble, you know, using or in the easier areas that they can interact with.
Adjusting to COVID-19 in March 2020, meant testing remotely with a mobile prototype.
Wireframe sketches
The goal of the primary screen was to reduce decision paralysis by providing weather and style recommendations.
A more detailed user flow map was developed to focus on making easier decisions.
User flow map created in Whimsical.
07
The Solution
Make outfits simple and personalized — for anyone, one day at a time.
Get recommended outfits based on daily factors
"I love that it's based on the weather and giving me suggestions based on the events that I have that day." - Taylor, 26
View item details and save for later
"My main issue was inspiration and to be able to choose from and then utilize my own closet. I think that this helps because it gets your brain thinking about items you already have." - Kristen, 25
Browse outfit inspiration
"I like how it gives you trends, moods, occasions, and if you swipe up there are even more options." - David, 26
Experience Senswear's prototype from onboarding through outfit selection
A video walkthrough of the Senswear prototype. Live prototype available here.
Amit's new experience now meets their needs.
Track clothing and outfits
Get unique inspiration
Wear more items in their closet
08
The Takeaways
🔑 What I learned from simplifying the what-to-wear process:
1. Find the right solution for users through iterative experimentation
Initially, starting with a broad topic of fashion & style, my hypothesis was that people had trouble deciding what to wear during hectic mornings.
2. Talk to the right target users
When I began the user research phase, I started by talking to users that were not as passionate about fashion and style. They certainly have problems that needed solving, but in order to create an innovative concept, I needed to talk to those most passionate about style.
3. Identify the product opportunity gap in the marketplace and go there
To pursue innovation, addressing the social, economic, and technology trends, I sought to create a transformative idea. The smart mirror is a product that has existed for a number of years but lacked widespread adoption. To prove the concept of a mirror, I tested with paper prototypes to test the physical idea and then used a mobile prototype to test both desirability and viability.
09
The Future
🔄 Future plans to explore with Senswear
1. Prototyping the smart mirror concept
The onset of COVID-19 in March 2020 prevented me from conducting further in-person testing with my smart mirror paper prototype. I started the Senswear project by identifying social, economic, and technology factors that could create innovation. Several ideas were sparked, and the smart mirror was one that excited me.
2. Pursue business viability
"What-to-wear?", a question that has concerned humans ever since our ancestors put on their first loincloths. However, they probably cared more about survival as opposed to worrying about their outfit impressing others.
The modern-day is filled with several codes of dress — ways that humans signal to one another about their values and groups they are in.
01
The Challenge
Say hello to Amit, a 22-year-old influencer whose pronouns are they/them.
When Amit looks at their closest to decide what to wear, they are met with indecision.
As a trendsetter, being perceived as stylish is important to them.
"My outfits communicate my personality and interests."
Goals
Amit wants to feel confident and attractive everyday. Part their job is to stay in the know and curate clothing for content purposes.
Behavior
They spend lots of time putting together unique outfits. Amit also doesn't wear all the items in their closet.
Frustrations
Amit has difficulty deciding on outfit options and can't recall some items that they own.
It's no surprise, considering humans make roughly 35,000 decisions in a day.
02
The Research
I spoke to indecisive users just like Amit to learn more.
Why do people have trouble deciding what to wear in the morning?
External Factors
🌤 Weather varies from day to day
"Weather is my number one factor, I’ll just check temperatures." - Lauren, 35
💼 Events and activities vary day to day
"If I know that I'm going to be very active that day, walking around to many places, I usually give my better shoes to do so." - Frank, 26
👔 Dress codes
"I have a set combination of clothes that are work acceptable" - Jaime, 31
🧺 Laundry and clean clothes
"When it's gonna be getting close to laundry day, I don't really have a lot of clean clothes. So I'm kind of stuck with but very late, just like the bare minimum of what I can wear like this business casual." - Sam, 27
🔁 Repeating outfits
"I make sure I am not wearing an item the same day as previous week." - Frank, 26
Internal Factors
💢 Emotion and mood
"I have a closet full of clothes and sometimes feel like none of them make a good outfit or it’s weird" - Lauren, 35
👯♂️ Desire to fit in
"I guess the root cause might be fear of judgment from other people." - Daniel, 21
🔥 Desire to stand out
"Usually going out with friend, or to eat, I probably want to look cute." - Jaime, 31
❌ Confidence
"You want to you want to dress for the job you want." - Sam, 27
03
The Discovery
The common pattern that emerged was decision paralysis.
Amit is the primary user resulting from primary and secondary research.
Persona created in Figma with primary user research from 15 interviews.
Looking at the morning experience —
where exactly does decision paralysis occur?
Secondary personas also faced trouble getting dressed in the morning.
04
The Ideation
How might we — help Amit decide what-to-wear and reduce decision paralysis?
Innovation through social, economic, and technology trends → Smart mirror & digital wardrobe
Product Opportunity Gap exercise
05
The Vision
I imagined a future where a smart mirror could anticipate wearers needs.
A scene from HBO's Westworld Season 3, where a smart mirror assists in style choices.
People stand in front of mirrors every day.
What could we do to make the wearing process more seamless, with fewer decisions?
06
The Design
Paper prototyping was a method that anticipated the user needs with emotional design
People stand in front of mirrors every day, and having done interviews and primary research, I found a lot of the trouble that people might experience in the morning was related to:
what specific clothes they have to wear, but also what the weather is like that day,
what events they have on their calendar,
Using a real physical thing such as like this posted easel helps me see how people might interact with a real life interface.
Paper prototype
Testing a mirror-first usability concept
Inspired by Luke Wroblewski, and his mobile-first usability concept, I imagined a mirror-first concept. Paper prototyping was critical to see how someone might interact with a large screen, and what areas may they have trouble, you know, using or in the easier areas that they can interact with.
Adjusting to COVID-19 in March 2020, meant testing remotely with a mobile prototype.
Wireframe sketches
The goal of the primary screen was to reduce decision paralysis by providing weather and style recommendations.
A more detailed user flow map was developed to focus on making easier decisions.
User flow map created in Whimsical.
07
The Solution
Make outfits simple and personalized — for anyone, one day at a time.
Get recommended outfits based on daily factors
"I love that it's based on the weather and giving me suggestions based on the events that I have that day." - Taylor, 26
View item details and save for later
"My main issue was inspiration and to be able to choose from and then utilize my own closet. I think that this helps because it gets your brain thinking about items you already have." - Kristen, 25
Browse outfit inspiration
"I like how it gives you trends, moods, occasions, and if you swipe up there are even more options." - David, 26
Experience Senswear's prototype from onboarding through outfit selection
A video walkthrough of the Senswear prototype. Live prototype available here.
Amit's new experience now meets their needs.
Track clothing and outfits
Get unique inspiration
Wear more items in their closet
08
The Takeaways
🔑 What I learned from simplifying the what-to-wear process:
1. Find the right solution for users through iterative experimentation
Initially, starting with a broad topic of fashion & style, my hypothesis was that people had trouble deciding what to wear during hectic mornings.
2. Talk to the right target users
When I began the user research phase, I started by talking to users that were not as passionate about fashion and style. They certainly have problems that needed solving, but in order to create an innovative concept, I needed to talk to those most passionate about style.
3. Identify the product opportunity gap in the marketplace and go there
To pursue innovation, addressing the social, economic, and technology trends, I sought to create a transformative idea. The smart mirror is a product that has existed for a number of years but lacked widespread adoption. To prove the concept of a mirror, I tested with paper prototypes to test the physical idea and then used a mobile prototype to test both desirability and viability.
09
The Future
🔄 Future plans to explore with Senswear
1. Prototyping the smart mirror concept
The onset of COVID-19 in March 2020 prevented me from conducting further in-person testing with my smart mirror paper prototype. I started the Senswear project by identifying social, economic, and technology factors that could create innovation. Several ideas were sparked, and the smart mirror was one that excited me.
